Manufacturer’s study shows Venus memory foam is tops for comfort, longevity

Mattresses with a memory are growing in popularity because of their reputation for enhancing sleeping comfort. Visco-cell foam, more popularly called “memory foam,” uses the body’s temperature and weight to conform to its natural curves and provide support to the areas that need it most. The “memory” is visco-cell foam’s ability to return the mattress to its original shape after the sleeper gets up.

A leading European memory foam manufacturer urges customers not to be fooled by competing products because only they have the “genuine” article. But what happens when the competition has a better mattress? The result is the Sleep Magic Venus Supreme – an exclusive line of memory foam products sold only by the Foam King.

“I know the Sleep Magic Venus line of mattresses beats the competition for comfort, quality and value,” said Don Hutchings of the Foam King with two locations in Edmonton and franchises in Red Deer and Lloydminster.

“Our manufacturer has tested the Sleep Magic Venus Supreme against the leading memory foam mattress and their studies show the Venus Supreme is a better product in every way, including cost,” said Hutchings. “The Sleep Magic Venus Supreme offers superior comfort and warmth, but its price is almost half of what the competition costs.”

Two areas where the Sleep Magic Venus Supreme rates higher than its leading competitor are softness and a greater response to temperature. These qualities give the Sleep Magic Venus Supreme a more luxurious feel and a smoother transition in forming to the body.

“A lot of people are surprised at how soft the Sleep Magic Venus Supreme feels and that it doesn’t need to warm up before it starts forming to their body’s shape,” said Hutchings. Display samples in each of the Foam King stores lets customers feel the texture and test the pressure sensitivity of this superior memory foam mattress.

“People who have tested the leading competitor’s product have told me their memory foam feels ‘hard’ to the touch and that it’s uncomfortable until it warms up.”

That lag-time also leads to another problem: cold or hard spots on the mattress. The competitor’s product only warms up in the area where the sleeper is – when the sleeper changes position, they often move to a hard spot and that could disrupt their sleep.

“The Sleep Magic Venus Supreme is comfortable as soon as you lie down and stays that way when you move so you have a better night’s sleep,” said Hutchings.

“A hard mattress, or even hard spots, will make your body sore and disrupt your sleep because it presses against sensitive areas like your shoulders, knees and hips. Because the Sleep Magic Venus Supreme has no hard spots, you turn less often and you sleep more soundly.”

The Sleep Magic Venus Supreme also has a longer “memory” – its ability to return to its original shape - than the leading competitor to provide better pressure relief on the body. A longer memory means the Sleep Magic Venus Supreme breaks down less during its lifetime and provides better sleeping comfort.

Like all Foam King mattresses, in the unlikely event that it fails to retain its proper shape, the Sleep Magic Venus Supreme is backed by a manufacturer’s warranty – 10 years full replacement and a further 10 years prorated, for a total of 20 years of protection.

“A lot of people are skeptical about warranties because they’ve run into situations where the warranty only covers part of the cost to replace the item,” said Hutchings. “The warranty offered by our suppliers shows their confidence in their product and that’s important to the Foam King because we will only sell products that we believe in.”

- ARTICLE - RUN IN LOCAL EDMONTON NEWSPAPERS 2007